Mutasil - Case Study
The Objective
Mutasil partnered with Sirah Digital to increase quality business inquiries, particularly via WhatsApp, and strengthen its presence across Dubai using Meta ads. The campaign aimed to generate meaningful conversations with potential clients looking for office spaces or setup support.
The Strategy
To drive high-intent leads, Sirah Digital launched a multi-ad set campaign focusing on interest-based audiences:
One ad set targeted users with a direct WhatsApp call-to-action, making it easy for prospects to initiate conversations.
A broader campaign focused on creating brand awareness and driving messaging leads via compelling ad creatives.
We used professional video creatives that highlighted Mutasil’s premium services, flexible office solutions, and business support capabilities. The messaging focused on convenience, trust, and the advantage of partnering with a business centre that understands Dubai’s unique market.
The Results
Over the course of the campaign:
We reached nearly 30,000 people in the Dubai region with over 20,000 ad views, maximizing brand exposure.
The WhatsApp-focused campaign stood out with the lowest cost per conversation, indicating a higher conversion rate from users who prefer direct communication.
In total, 232 WhatsApp conversations were generated, representing real business interest and potential client conversions.
The campaign maintained a healthy ad frequency and achieved consistent daily engagement on a modest budget.
Key Takeaways
Direct messaging campaigns, especially through WhatsApp, outperformed broader awareness strategies in terms of cost-effectiveness.
Localized targeting and messaging that emphasized Mutasil’s deep connection to Dubai’s business environment resonated strongly with the audience.
Smart segmentation and media strategy enabled Mutasil to turn social media views into tangible leads.
