YRA - Case Study

Client Overview

YRA is a luxury fashion and lifestyle brand that embodies minimalism, elegance, and modern sophistication. It caters to style-conscious consumers who value quality, timelessness, and understated aesthetics.

Objective

To create a distinctive and refined brand identity that resonates with YRA’s target audience—urban professionals and fashion enthusiasts seeking elevated wardrobe essentials and lifestyle products.

Challenges

Position YRA as a premium yet accessible brand.
Maintain a minimalist look without compromising brand recall.
Create the brand guidelines across all platforms

Brand Identity Solution

1. Logo Design

A custom wordmark was developed featuring:

A clean serif typeface representing timelessness and sophistication.
A vertical line motif, symbolizing balance, structure, and elegance.

This minimalist design enables YRA to be flexible across all mediums while maintaining high visual impact.

2. Color Palette

Primary: Forest Green – #274C3B
Ivory – #F9F7F1
Charcoal Black – #1C1C1C
Seconday: Mist Grey – #E5E5E5
Brass – #D2A158

This palette reinforces the brand’s luxurious and clean aesthetic.

3. Typography

Primary Font: Playfair Display (Serif – for headings
and logo)
Secondary Font: Helvetica Neue (Sans-serif – for
body text and web)

Typography was chosen to express refined professionalism with a fashion-forward edge.

Result

The new branding for YRA successfully:

Communicates luxury and minimalism at a glance
Appeals to a premium, style-conscious demographic
Creates a cohesive experience across all brand touchpoints